Cigarette stereotypes, do they exist?
I think so. Here are some common brands and types, who do you associate them with
Marlboro
Camel
Pall Mall
Newport
Winston
Virginia Slim
Natives
Mavericks
Types
Full Flavor
Menthol
Lights
100's
Best Answer - Chosen by Voters
Yes, there is a "composite character" for every tiny product that goes out. For marketing they figure out "Stacy is a career women in a major city. She wears skirt suits while taking the train from her suburban home. In her 20s-30s she is married but is holding off on kids, she wants a smoke that is smooth and refreshing, light is her major concern. She wants to retain her feminine character while enjoying a smoke."Like that but it can be 10 pages, with 16 people working on it for a year, 3000 sheets of data and millions of dollars. What you wants exists, but you will never get to it. It's highly guarded stuff. Just look at the ads. They are not very subtle. The scruffy cowboy, the jazz club camel, ...
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